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UnMarketing: Stop Marketing. Start Engaging #unmarketing
Scott Stratten
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You′ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard–especially online. With UnMarketing, you′ll create such a relationship with your customers, and make yourself the logical choice for their needs.