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Those Guys Have All the Fun: Inside the World of ESPN #ESPNBook
ESPN began as an outrageous gamble with a lineup that included Australian Rules Football, rodeo, and a rinky-dinky clip show called Sports Center. Today the empire stretches far beyond television into radio, magazines, mobile phones,the internet, video games and more, while ESPN's personalities have become global superstars to rival the sports icons they cover. The result is a wild, smart, effervescent story of triumph, genius, ego, and the rise of an empire unlike any television had ever seen.